How much money does PewDiePie make?

1 dollar bills
PewDiePie’s net worth is considered being the biggest among YouTubers

Felix Arvid Ulf Kjellberg is a Swedish internet personality, comedian, gamer and tech reviewer, best known from his YouTube channel PewDiePie. His content online consists mostly of Let’s Play commentaries, vlogs and comedy shows. On 15 August 2013, Kjellberg became the most-subscribed user on YouTube. Some might say that PewDiePie is an internet sensation and a pioneer of video game streaming, so it’s not strange that he established a huge influencer status with his audience. PewDiePie Net Worth has been steadily growing ever since he created his YouTube channel in 2010. So now, everyone is curious how much is PewDiePie worth in 2020?

How does PewDiePie make money?

PewDiePie YouTube channel has over 90 million subscribers and is growing 100 thousand subscribers almost every day. Since the beginning, it has accumulated more than 23 billion views, and now he gets about 7 million views in a day. So the ads that run on his videos should generate about $8000 per day (approximately $3 million per year).

After YouTube takes its cut, YouTubers get paid between $2-$8 per 1000 views. The price depends on many different factors, like engagement, the number of subscribers, interaction and so on. It’s a public secret that PewDiePie makes $7.50 per 1000 views on his channel.

YouTube on a smartphone
YouTube and its related activities are most probably the main source of PewDiePie’s income

PewDiePie sometimes does live streams and makes money through the ads on them. Also, if fans use the Superchat feature and pay some money to get better visibility for their message – PewDiePie gets his share. About 70 000 – 100 000 fans watch these streams, so he should make about $3000 – $15 000 per one live stream (it depends on the longevity of the stream and the number of fans watching).

Also, there is a program called Google Preferred. Companies can target ads, which have higher rates, on the 5% most popular content. So YouTubers generate some income from these ads, as well as from YouTube Red subscription viewers. The longer the viewers watch PewDiePie videos, the more money he earns.

YouTube is not the only place that generates income. PewDiePie sells his own merchandise, gets sponsorship deals from huge companies (PewDiePie promotes NordVPN among other companies), that pays a lot of money just to get their products some exposure. Also, he published a book called ‘This Book Loves You’ and even has his own game ‘PewDiePie: Legend of The Brofist’. 

Many other YouTube influencers get paid the same way, for example, LinusTechTips, Phil DeFranco or Alec Steele.

How much does PewDiePie make and what is his net worth?

Green plant in clear glass vase
PewDiePie gets about 7 million views per day, if not more
  • As I said, his YouTube channel gets about 7 million views in a day. This means that the ads that run on the channel generate about $8000 per day (approximately $3 million per year).
  • His channel gets about 180 million views per month, so if the fact that he gets $7.50 per 1000 views is true – he should get about $940 000 – $1 million per month. How much does PewDiePie make a year? From views, he gets about $11.28 – $12 million per year.
  • From live streaming, PewDiePie gets about $3000 – $15 000 per one live stream.

All this money is just from YouTube and live streaming, we can’t know for sure how much he makes from all the sponsorships, his merchandise, book and so on. We can just speculate how much PewDiePie is worth. Different sources say that it should be between $30 – $130 million, but what is the real amount? Forbes magazine reported that PewDiePie made more than $120 million from the start and his estimated net worth in 2020 is somewhere between $55 – $60 million. That’s a huge amount of money, especially for only one guy sitting behind the camera and dominating the industry that much. Does PewDiePie really deserve this huge fame and money? I’ll let you be the judge of that.

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